Climate & Nature...

Studies have shown that shopping online is, on average, greener than driving around and shopping at a bunch of retail stores. But even shopping online creates carbon emissions, and many people feel guitly about buying anything that needs to be shipped.

GreenWorld's ShopGreen can help alleviate that buyer's remorse. 

ShopGree is a free program that online retailers can download and install. It integrates with your shopping experience, and gives your customers the opportunity to make a voluntary additional contribution -- up to 1% of their total purchase -- to offset the carbon emissions created by the shopping exerpience.

In addition to paying a little bit extra, ShopGreen gives your online customers a very powerful user experience, allowing them to see how much carbon their shopping creates, and what is being done to offset it:

• Customers receive tracking ID numbers that can be used to view records of their carbon offset investments at any time
• They can also see statistics that show the cumulative ShopGreen™ impact for your site therefore and increase the likelihood of future transactions

How does it work? GreenWorld is working with EcoSecurities, "a company in the business of sourcing, developing and trading carbon offsets from greenhouse gas emission reduction projects throughout the world, to offer both Certified Emission Reductions (CERs) and Verified Emission Reductions (VERs) from a range of domestic and international projects that reduce greenhouse gas emissions, including renewable energy, energy efficiency, forestry and methane capture."

So if you've got an online business, and want to do a little bit of good for the environment every time you sell something, give GreenShop a try. It might add a lot to your customer experience, and earn you some customer loyalty in return.