Products & Ideas...

Businesses use giveaway DVDs all the time to promote their products and services. But truth be told, everyone knows that a vast majority of these DVDs are going to end up in the garbage. What's a responsible marketer to do?

A company called CD Digital Card has a solution: their new Flex DVD Replication service. Their patent-pending new DVDs use half as much plastic as regular DVDs, and can be "flexed" to a pretty dramatic degree without breaking. The disks have the same data capacity as regular DVDs, but are "designed with an environmentally friendly chemical composition" (although they don't go into many details about what's actually different).

Since the disks weigh less and can be bent, they don't need as much protection, and can be mailed with less packaging, which is always good news for our landfills. It also reduces postage costs, which is good news for companies in tough economic times.

Until all data is digital, it's smart thinking like this that will make a difference.