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Innovative Ideas Mar 7, 2008

Disposing With Disposables

An alternative to disposable cameras at receptions

The recent tradition of bequeathing a disposable camera to each table at a wedding reception and letting the hoi polloi have at it, is universally agreed to be fun. These are the cameras that all the naughty bits will get shot on. (Sometimes a little too graphically.) Nonetheless, this less-stodgy of modern-day wedding tropes is also wasteful, like so many other modern-day wedding tropes. A service called YouShoot has stepped into the arena, with digital cameras for rent and a unified method for all guests to share their own digital photos from their personal cameras. It's a little like Netflix: pre-purchased CD mailers are distributed to the guests so they can burn their photos onto CD and share them with everyone else.

Of course, photos could also be shared on free websites like Flickr without using this paid service, but YouShoot is an easier way to coordinate all photos on one wedsite. So on the one hand, this seems like another service cashing in on the boucoup bucks to be made on big bridal business. On the other hand, at least there won't be more disposable cameras in the world.