Sustainable Ideas...

Last month, I wrote about GoodSearch, a search engine that donates 50% of its ad revenue to charitable causes. Each GoodSearch user picks the cause or charity that matters to them (from a list of 59,000) and every search they make then generates a penny or so for the charity.

Now comes word of a similar service: EcoSearch.org. Like GoodSearch, EcoSearch donates money to charities for every search you make. Unlike GoodSearch, it has a more focused donation plan (hence the name), one geared specifically to green causes.

EcoSearch Executive Director David Krasnow says that EcoSearch donates all profits from its ad revenues to charity. So far they have made donations to the NRDC, the Sierra Club, the Rainforest Alliance, and others. Not a bad start.

EcoSearch search results come from Google, which also provides the ads that appear on every search-result page. The company says each search generates around 2.1 cents for charity, and they hope to draw a million searches a day by the end of this year.

Search is the killer ap of the Internet, so it's nice to see some growth coming from it as well.