Climate & Nature...

If you had the choice between two products, and one was greener but cost 10% more, which would you buy?

According to a new survey conducted by Retrevo, a service that matches people with electronics, 35% of people who think that buying energy-efficient appliances is important would not be willing to pay a premium price to buy those devices.

Now, according to Retrevo's survey of 632 people, 75% of those surveyed felt that buying energy-efficient devices was important. That's the good news. But few are willing to pay much extra for that energy efficiency. In addition to the 35% I just mentioned, 50 percent would only be willing to pay up to a 5% premium. 

Of course, if you really think about it, paying more for an energy-efficient device will probably save you more money in the long run, but sticker shock is a tough barrier to break through, especially in these tough economic times.

So what about you? Do you pay more for greener devices? Let us know by posting your feelings below. It won't be scientific, but we'd love to hear your feelings on the subject.

P.S. -- Retrevo offers a free 30-page PDF -- Retrevo's Survival Guide to Greener Living -- which offers tips on buying the greenest electronics and lists some of the worst energy offenders. Worth a download.