Business & Innovation...
Feb 8, 2008
Do Eco-Friendly Reward Programs Make Banks Look Too Green?
Financial institutions realize that adding green cards to their product lines boosts their own corporate environmental credentials. But, on the other hand, banks are reluctant to market green credit cards because they don’t want to appear “too green” or “judgmental of their customers’ behavior, ” the WSJ reports.The green cards have critics too. The article [...]
