Corporate Culture...
Jun 18, 2008
Apple, HP, Microsoft Perceived As Greenest IT Brands
More than 70 percent of respondents to GreenFactor, a global “green” enterprise IT study said they “probably” or “definitely” would increase their preference for a brand’s “green” products if they were convinced of the positive impact on the environment and business. Almost 60 percent said they would expect to pay a premium for “green” products. Conducted [...]
